Background

Competition from Renault Sweden; Design, name and create a 360 ° communication concept for a special edition of the Renault Clio.

The winner got their car produced in 200 units and the car was launched on the Swedish market in spring 2016. (We won)

Challenge

Renault wanted to reach a younger audience (25-45 years) and position itself as an emotional choice of car brand. My team and I wanted to get away from the norms that you often see in car advertising today and we didn't focus as much on the car itself.

Results

The essence of the communication is built around nostalgia, memories and special moments. These feelings were compressed into a basic idea: "Your First". The campaign was about the sensation you get doing something for the first time and the design of the car was inspired by one of Renaults first time moments, the birth of the iconic Lozenge logo.