Background

Stockholmsmässan contacted Berghs to assist in designing an innovative concept to  strategically develop the Greenhouse department at Stockholm Furniture Fair, which promotes the meeting between young designers and industry.

Challenge

Take Greenhouse from a 5-day room at a trade show to a 365-day community, and create a framework that would generate content to make that vision a reality.

Results

Through the "Progress Through Process" concept, we would open up the Greenhouse for cross-disciplinary meetings. Here you have the opportunity to share and learn the different processes of how to take on a design challenge. The identity we created associated to the concept is now in use.