Background

2017 is the year when ICA throughout Sweden celebrates that ICA has been around for 100 years. This case is about how I together with the Fifth Friday Events and Brink & Berger won the contract for ICA Upplands anniversary party dedicated to approximately 1,300 employees.

Challenge

In the description of the layout and concept of the party that accompanies the bid we would have a strong visual language that went hand in hand with the already existing "100 Years and Forward" profile.

Results

We won the contract and the visual language I designed for the bid made left a mark over how we continued to communicate the event to all employees via invitations and posters.