Background

Diploma project at Berghs. The education company AcadeMedia wanted to rebrand their senior high school ProCivitas and expand its digital presence.

Challenge

We wanted to meet the young audience at their own turf and get the customer to move  focus from direct marketing to social media. The visual language should be modernized but retain the feel of the traditions that is often associated with schools.

Results

We created the guidance counselor 2.0,tips the chatbot Sia that via facebook messenger provide tips and encouraging answers to your questions about ProCivitas education and what happens after graduation.

Sia is currently being developed to be able to chat in favor of all of AcedeMedias senior high schools.